Samoa Travel Guide – Everything You Need to Know

Samoa, a pristine jewel nestled in the heart of the South Pacific, beckons travelers with its enchanting blend of natural beauty and vibrant Polynesian culture. Comprising two main islands, Upolu and Savai’i, this archipelago boasts lush landscapes adorned with swaying coconut palms, cascading waterfalls, and pristine beaches. Renowned for its warm hospitality, Samoa invites visitors to explore traditional villages where ancient customs and ceremonies thrive. Immerse yourself in the vibrant tapestry of local life, savoring the tantalizing flavors of traditional Samoan cuisine and participating in age-old rituals. Whether indulging in the serenity of secluded lagoons or embracing the thrill of water adventures, Samoa promises a unique and unforgettable journey for those seeking an authentic Pacific paradise.

What’s the Best Time to Visit? 📅

The best time to visit Samoa as a tourist is during the dry season, which typically spans from May to October. During these months, the weather is characterized by warm temperatures, lower humidity, and minimal rainfall, providing ideal conditions for outdoor activities and beach exploration. The peak tourist season is from June to September when the weather is particularly pleasant, making it an excellent time for snorkeling, hiking, and other outdoor adventures. It’s important to note that this period also coincides with higher accommodation prices and increased visitor numbers.

If you prefer a quieter experience and are willing to trade slightly higher humidity for fewer crowds, the shoulder seasons of April and November can be good alternatives. However, be aware that there may be some rainfall during these transitional months.

The wet season, from November to April, brings higher humidity and the potential for tropical storms and heavy rainfall. While this period may offer lush green landscapes, it also comes with a higher risk of disruptions to outdoor activities and transportation.

Ultimately, the best time to visit Samoa depends on your preferences and the type of experience you seek, whether it’s enjoying sunny days on the beach, exploring lush landscapes, or immersing yourself in local culture.

What’s the Best Way to Get Around? 🚌

Getting around Samoa as a tourist can be done through a variety of transportation options. Here are some common ways to explore the islands:

  1. Rental Cars: Renting a car is a popular choice for tourists who want the flexibility to explore at their own pace. Rental agencies are available at the airports, and driving is on the left side of the road, as in many Commonwealth countries.
  2. Taxis: Taxis are readily available in urban areas and can be hired for short trips or full-day excursions. It’s advisable to negotiate the fare before starting your journey, as taxis may not always use meters.
  3. Public Buses: Samoa has a network of colorful and affordable public buses that operate on both Upolu and Savai’i. While they might not adhere to strict schedules, they are a cost-effective way to travel between villages and towns.
  4. Shuttle Services: Some accommodations offer shuttle services for airport transfers and organized tours. Check with your hotel or guesthouse to see if they provide this service.
  5. Bicycles and Scooters: In some areas, bicycles and scooters are available for rent. This can be a fun and eco-friendly way to explore the islands, especially in smaller villages.
  6. Boats and Ferries: To travel between the islands of Upolu and Savai’i, you can take a ferry. There are also boat tours available for exploring coastal areas and nearby islets.
  7. Guided Tours: Joining guided tours is a convenient way to explore Samoa, especially if you prefer a structured itinerary. Local tour operators offer a range of options, from cultural excursions to outdoor adventures.

It’s important to note that while transportation options exist, Samoa has a relaxed pace of life, and schedules may not always be strictly adhered to. It’s advisable to plan accordingly, especially if you have time-sensitive activities or connections. Additionally, driving conditions can vary, so exercise caution, particularly if you choose to rent a car or scooter.

What’s the Official Language?

The official languages of Samoa are Samoan and English. Samoan is the most widely spoken language, reflecting the rich cultural heritage of the islands. However, English is also commonly used, especially in business, government, and education.

Here are some basic Samoan words and phrases that might be useful for tourists:

  1. Talofa – Hello / Greetings
  2. Fa’afetai – Thank you
  3. Malo – Good
  4. Lelei – Fine / Well
  5. Tofa – Goodbye
  6. Manuia – Cheers / Good health
  7. Ia manuia le aso – Have a good day
  8. O a mai oe? – How are you?
  9. Fa’amolemole – Please
  10. Talofa lava – Warm greetings (a more formal way to say hello)

These basic phrases can go a long way in showing respect for the local culture and engaging with the friendly people of Samoa. The locals will likely appreciate your efforts to use their language, even if it’s just a few words.

Where to Stay? 🏨

Samoa offers a range of accommodation options to suit different preferences and budgets. Here are some recommendations for where to stay as a tourist in Samoa:

  1. Apia (Upolu Island): Apia, the capital of Samoa located on Upolu Island, is a popular choice for accommodation. Here, you’ll find a variety of hotels, guesthouses, and resorts catering to different budgets. Apia also offers convenient access to cultural sites, markets, and restaurants.
  2. Resorts and Beachfront Accommodations: For a more relaxed and tropical experience, consider staying at one of the beachfront resorts on Upolu or Savai’i. These accommodations often offer stunning ocean views, water activities, and a peaceful atmosphere.
  3. Savai’i Island: For a quieter and more laid-back experience, Savai’i, the larger of the two main islands, is an excellent option. There are resorts, beachfront fales (traditional Samoan bungalows), and guesthouses that provide a more secluded and authentic island experience.
  4. Fales (Traditional Bungalows): Embrace the traditional Samoan way of life by staying in beachfront fales. These simple, open-air bungalows provide a unique and immersive experience. Several beach resorts and guesthouses offer fale accommodations.
  5. Budget Accommodations: Backpackers and budget travelers can find affordable guesthouses and hostels in various parts of Samoa. These accommodations often provide a comfortable and sociable environment for those looking to explore Samoa on a budget.
  6. Eco-Lodges: If you prefer eco-friendly options, consider staying in one of the eco-lodges that have embraced sustainable practices. These accommodations often blend harmoniously with the natural surroundings.
  7. Cultural Experiences: Some accommodations offer immersive cultural experiences, allowing guests to participate in traditional activities, attend cultural performances, and engage with local communities.

When choosing accommodation, consider factors such as your preferred location, budget, and the type of experience you’re seeking. It’s advisable to book in advance, especially during the peak tourist season, to secure your preferred choice of stay. Many accommodations in Samoa offer warm hospitality, making your stay a memorable part of your Pacific island adventure.

What to Eat? 🍽️

Samoa offers a variety of delicious traditional foods that tourists should definitely try to experience the local flavors and culinary traditions. Here are some must-try foods in Samoa:

  1. Palusami: Palusami is a classic Samoan dish made with taro leaves, coconut cream, onions, and sometimes meat or fish. The ingredients are wrapped in banana leaves and cooked to perfection.
  2. Oka: Oka is a traditional Samoan raw fish salad. The fish is typically marinated in coconut cream, lime juice, onions, and chili peppers. It’s a refreshing and flavorful dish.
  3. Umu Cuisine: Umu refers to the traditional earth oven used for cooking. Many resorts and local families offer Umu feasts where a variety of meats, seafood, and vegetables are slow-cooked in an underground oven, imparting a unique and smoky flavor.
  4. Pani Popo: Pani Popo is a sweet treat made of coconut milk, sugar, and bread rolls. The rolls soak up the creamy coconut sauce, creating a delectable dessert.
  5. Fa’ausi: Fa’ausi is a Samoan dessert made with coconut cream and caramelized sugar. It is often served with bread, creating a sweet and satisfying combination.
  6. Samoan Chop Suey: While not traditionally Samoan, Samoan-style chop suey has become a local favorite. It typically consists of noodles, vegetables, and meat in a flavorful broth.
  7. Taro: Taro is a staple in Samoan cuisine. It is often served boiled, mashed, or as part of soups. Taro leaves are also used in dishes like palusami.
  8. Panikeke: Panikeke are Samoan fried doughnuts, often enjoyed as a snack or dessert. They are deep-fried to golden perfection and can be sprinkled with sugar for added sweetness.
  9. Koko Samoa: Koko Samoa is a traditional Samoan hot chocolate made from raw cocoa beans. It’s rich and often enjoyed as a warming beverage.
  10. Fresh Tropical Fruits: Samoa is abundant in tropical fruits like coconut, papaya, pineapple, and bananas. Enjoying fresh, locally sourced fruits is a must.

When in Samoa, don’t hesitate to explore local markets, roadside stalls, and traditional feasts to get an authentic taste of the island’s culinary delights.

What to See? 🔍

Samoa is blessed with natural beauty, cultural richness, and historical sites that offer a diverse range of attractions for tourists. Here are some must-see places in Samoa:

  1. To Sua Ocean Trench: A natural marvel, To Sua Ocean Trench on Upolu Island is a giant swimming hole surrounded by lush gardens. Visitors can climb down a wooden ladder to reach the clear turquoise waters.
  2. Piula Cave Pool: Located near the Piula Theological College on Upolu, the Piula Cave Pool is a freshwater pool within a cave. It’s a serene and refreshing spot, perfect for a cool swim.
  3. Alofaaga Blowholes: Found on the southern coast of Savai’i, the Alofaaga Blowholes shoot water high into the air when the waves crash against the volcanic rocks. It’s a captivating natural display.
  4. Papapapaitai Falls: Papapapaitai Falls is one of Samoa’s tallest waterfalls, cascading from a height of over 500 feet. The viewpoint provides a stunning panoramic view of the surrounding landscapes.
  5. Saleaula Lava Fields: Located on Savai’i, the Saleaula Lava Fields are remnants of a volcanic eruption that occurred in the early 20th century. Visitors can explore the petrified lava flows and the remains of a church partially buried by lava.
  6. Sopoaga Waterfall: Hidden in the lush rainforest of Upolu, Sopoaga Waterfall is a picturesque waterfall surrounded by tropical foliage. It’s a great spot for a refreshing dip.
  7. Levuka Rainforest: Situated on Upolu, the Levuka Rainforest is a protected area home to a variety of plant and animal species. Guided tours offer insights into the ecological importance of the rainforest.
  8. Robert Louis Stevenson Museum: Located in Vailima on Upolu, the former home of Scottish author Robert Louis Stevenson is now a museum. It provides a glimpse into the life of the famous writer and his time in Samoa.
  9. Namua Island: A short boat ride from Upolu, Namua Island is a beautiful spot for snorkeling and swimming. It features pristine beaches and a vibrant coral reef.
  10. Samoa Cultural Village: Immerse yourself in Samoan culture by visiting a cultural village. Here, you can experience traditional dances, ceremonies, and learn about the customs and lifestyle of the Samoan people.

These attractions showcase the diverse natural landscapes and cultural heritage of Samoa, making it an ideal destination for travelers seeking a unique and enriching experience.

What to Do? 📸

Samoa offers a rich tapestry of experiences for tourists, blending natural wonders, cultural immersion, and adventurous activities. Here are some must-do things for tourists in Samoa:

  1. Attend a Traditional Fiafia Night: Experience the vibrant Samoan culture by attending a Fiafia night, which typically includes traditional dances, music, and a feast of local cuisine.
  2. Snorkeling and Diving: Explore Samoa’s vibrant underwater world by snorkeling or diving. The coral reefs around the islands are teeming with colorful marine life.
  3. Hike to the Togitogiga Waterfall: Embark on a scenic hike to the Togitogiga Waterfall in the Upolu rainforest. The journey takes you through lush landscapes to a stunning waterfall where you can cool off with a swim.
  4. Participate in a Traditional Ava Ceremony: Join a traditional Ava ceremony, a ritual involving the drinking of kava, a traditional Polynesian beverage. It’s a symbolic and cultural experience often accompanied by ceremonies and storytelling.
  5. Visit the Giant Clam Sanctuary: Head to the Savai’i island’s Giant Clam Sanctuary to see these magnificent creatures up close. Guided tours provide insights into the conservation efforts to protect these giant clams.
  6. Explore the Aleipata Islands: Take a boat trip to the Aleipata Islands, a group of small islets off the southeastern coast of Upolu. These islands offer pristine beaches and excellent snorkeling opportunities.
  7. Surf at Salamumu Beach: Samoa has some excellent surf spots, and Salamumu Beach on Upolu is known for its consistent waves. Whether you’re a seasoned surfer or a beginner, there are options for everyone.
  8. Take a Cultural Village Tour: Join a guided tour of a traditional Samoan village to gain insights into daily life, customs, and traditional practices.
  9. Visit the Samoa Cultural Village: Immerse yourself in Samoan traditions, including dance, music, and artisan crafts, at the Samoa Cultural Village in Apia.
  10. Attend a Church Service: Samoa is deeply religious, and attending a Sunday church service provides a unique cultural experience. The singing and harmonies are particularly noteworthy.
  11. Relax on Lalomanu Beach: Lalomanu Beach on Upolu is renowned for its powdery white sand and clear blue waters. It’s an ideal spot to relax, swim, and enjoy the natural beauty.
  12. Take a Boat to Nu’utele Island: Explore the uninhabited Nu’utele Island, part of the Aleipata Islands, for a secluded and pristine natural experience.

These activities provide a well-rounded experience of Samoa’s natural beauty, cultural richness, and warm hospitality. Whether you’re seeking adventure, relaxation, or cultural immersion, Samoa has something to offer every type of traveler.

Culture and Safety 🦺

When traveling to Samoa as a tourist, it’s essential to be mindful of the local culture and prioritize safety. Here are some key considerations:


  1. Respectful Behavior:
    • Samoan culture places a strong emphasis on respect. Be polite, use traditional greetings, and follow local customs.
    • Remove your shoes when entering someone’s home.
  2. Traditional Clothing:
    • When attending a church service or a traditional ceremony, it’s advisable to wear modest clothing that covers shoulders and knees.
  3. Ava Ceremony Etiquette:
    • If participating in an Ava ceremony (kava ceremony), it’s customary to clap once before and after drinking from the communal bowl.
  4. Sunday Observance:
    • Sunday is a sacred day in Samoa, and most businesses and activities cease. Respect local customs by refraining from non-essential activities on Sundays.
  5. Village Etiquette:
    • Seek permission before entering a village, especially if taking photographs or exploring areas away from tourist sites.
  6. Traditional Tattoos:
    • Tattoos have cultural significance in Samoa. Be respectful and inquire about the meaning and traditions behind any tattoos you may encounter.


  1. Health Precautions:
    • Drink bottled or filtered water to avoid waterborne illnesses. Be cautious with street food and ensure it is from a reputable vendor.
  2. Marine Safety:
    • If engaging in water activities like snorkeling or swimming, be aware of the conditions, tides, and potential hazards. Follow safety guidelines provided by tour operators.
  3. Road Safety:
    • If renting a car or using public transportation, be cautious on the roads. Roads may be narrow, and driving conditions can vary.
  4. Natural Hazards:
    • Samoa is prone to tropical cyclones. Be aware of weather conditions, especially during the cyclone season (November to April).
  5. Crime:
    • Samoa is generally safe, but it’s wise to take common-sense precautions. Keep belongings secure, be cautious in crowded areas, and avoid displaying valuable items openly.
  6. Health Care:
    • Make sure you have travel insurance that covers medical expenses. The healthcare facilities in Samoa are limited, and serious medical issues may require evacuation to a nearby country.
  7. Vaccinations:
    • Check with your healthcare provider about recommended vaccinations before traveling to Samoa.
  8. Local Laws:
    • Familiarize yourself with local laws and customs, and adhere to them. Drug offenses, for example, can result in severe penalties.

By respecting local customs and taking necessary safety precautions, you can have a rewarding and enjoyable experience in Samoa. It’s always a good idea to stay informed, be open to learning about the local way of life, and embrace the natural beauty and cultural richness that Samoa has to offer.


In conclusion, Samoa offers a unique and enriching experience for tourists seeking a harmonious blend of natural beauty, vibrant culture, and warm hospitality. From pristine beaches and lush rainforests to traditional ceremonies and mouthwatering cuisine, Samoa invites visitors to explore its diverse landscapes and immerse themselves in a culture that values respect and connection. Travelers are encouraged to embrace local customs, prioritize safety, and savor the authentic charm that defines this South Pacific gem. Samoa promises not just a destination, but a journey filled with unforgettable moments and the discovery of a Pacific paradise that leaves a lasting imprint on the hearts of those fortunate enough to explore its wonders.